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New Knits and Jackets in, make sure you get yours today! Vintage tattoo wear on Newbury Street? You bet. Officially opening in December 2008, this chain sells both clothing and accessories inspired by tattoo artist Don Ed Hardy, the grandfather of the modern tattoo. The Newbury Street store highlights 2,000 sq. ft. of Ed Hardy designs and boasts a Coney Island-esque rock 'n' roll aesthetic. Spearheaded by lifestyle designer Christian Audigier, an innovator who first won over celebs with his Von Dutch brand back in 2004, the new Ed Hardy boutique in Boston promises to jolt Newbury Street into submission with its colorful designs and edgy atmospherics. Oh, and the LA-style clothes and sunglasses are killer as well.

If you meander down Clearway, off of Massachusetts Avenue, you'll spot a slightly dingy looking bodega, or market. The windows are full of Tide and bleach and bottles of soda and juice, and when you peek inside, there are more mixed grocery items lining some wooden shelves. There might be a group of men eating take-out lunch on a picnic table, and there's a slightly suspect looking cash register in the back of the tiny space. In the back on the right, there's a soda vending machine. You want to quench your thirst. So you walk up to the machine.... And it slides to the left, revealing a streetwear store invisible from the road?? Bodega is a hidden gem of the Massachusetts Avenue area near Newbury. Started up a few years ago, as a sort of secret or insiders-only concept, the store is now usually packed, and visitors coming in might ruin the secret-entrance surprise for those just walking in the door. The space has high ceilings, a chandelier that the owner took from his mother's house back when they were first opening, and dark wood shelving built into the wall. Wares include colorful, high-end sneakers from various brands, graphic t-shirts and sweatshirts, a crazy range of baseball caps, jewelry, sunglasses, and a collection of some of the coolest little publications--photos of shoes, graphic design, art, etc. The staff are extremely helpful, really excited about sneakers, and fun to sit around and chat with. The crowd in Bodega can be students, tourists, streetwear enthusiasts, those who heard through word of mouth--Bodega is one of the most unique little spots in Boston right now. get on their mailing list: INFO@BDGASTORE.COM. The website is sparse, but they'll send out pretty regular update emails with sales, etc.

A newly opened fun and funky shop on JP's bustling Centre Street. Specializing in stylish hats, Bostonians can find everything here from fedoras to more trendy hatwear. They have all the accessories to go with your new chapeau: including gloves, scarfs, jewelry and more. There are some fantastic t-shirts on offer. But perhaps, the most fantastic thing, is the custom Boston Red Sox hat. Stop by to pick up your plaid hat with the trademark B - this is the only place in all of Red Sox Nation you can get one.

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From the diamond to the hardwood; from gridiron to frozen pond, Fat-Tonys.com has you covered from head-to-toe. We feature the latest in fitted caps, sports apparel, accessories, and more so that you can represent your favorite team or the latest trends from the hottest brands in sports licensed apparel. So whether you want to put the "PRO" on you, or be the best looking fan in the stands, Fat-tonys.com has the perfect look for you.

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Template:Leather Store For those pining for lasso-swingin' Southern fashions and a whiff of the wild, wild West, Helen's stocks everything the Bostonian cowboy could ever need. The small store claims to offer New England's largest selection of high-quality leather cowboy boots (sizes up to 15), purses, jackets, belts, and hats. Though most products are made from genuine cow-hide, non-bovines are also fair game with items crafted from snake, ostrich, lizard, alligator, and stingray. Footwear runs from $34 for Birkenstock clogs to $2000+ for handmade hornback alligator boots. This section contains information from Harvard Student Agencies' Unofficial Guide to Life at Harvard.